The Major
This week’s featured program is the Biomedical Marketing Major at Quinnipiac University. From the website:
There is no better time than now to be part of the biomedical industry, and our innovative BS in Biomedical Marketing positions you at the forefront of this exciting field. Our unique program — the only one of its kind — combines the same foundational courses found in our marketing major with focused electives in drug development, the health care system, biomedical marketing strategy and other specialized topics.
Understanding the fundamentals of business, marketing and the science behind biomedical products gives you a distinct advantage as you enter the workforce. You will receive a thorough grounding in key subjects such as drug development, chemistry, biology, the health care system and biomedical marketing strategy.
You may choose a career marketing the latest diagnostic equipment, medical devices and medications for top biotech or pharmaceutical companies. On the other hand, your strong business background leaves the door open for job opportunities in many other industries as well. Our biomedical marketing graduates are working at leading biomedical companies including Stryker, Medtronic, Johnson & Johnson, Aetna, and Insulet.
Students enrolled in the major fulfill requirements in the Business Core, the Biomedical Science Core, and the Biomedical Marketing Core, grounding them in the content critical for success in the industry.
Two Interesting Courses
BMS 276 Drug Development
In this course, students study the processes required to develop new drugs, as well as the regulations associated with drug development. Topics include drug discovery, preclinical and clinical testing of drugs, pharmacoeconomics and legislation associated with drug development. Specific therapeutic drug examples are discussed throughout the course.
MK 405 Seminar in Biomedical Marketing Strategy
This course explores the unique aspects of marketing strategy in the biomedical industry from the perspective of biomedical firms, hospitals and government agencies. Topics include the purchase decision process, marketing research, product development and pricing strategy. Students gain current biomedical industry knowledge through articles, cases and completion of a marketing plan project in partnership with a biomedical firm.
Five Possible Complementary Minors at Quinnipiac University
Unique Opportunities within the Major/Minor
All students in the major are required to have an internship in the field of biomedical marketing.
Sample Similar Programs
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- Rider University: Marketing Major: Health Care & Pharmaceutical Marketing Track
- Saint Joseph’s University: Pharmaceutical & Healthcare Marketing Major
- Texas A&M University: Marketing Major: Healthcare Marketing Track