The Major
This week’s featured program is the Business and Management Major at Wheaton College in Massachusetts. This is not your typical business program! Most undergraduate business programs offer the same set of majors or concentrations: Accounting, Finance, Management, Marketing, etc. Not Wheaton. According to their website:
A business major that’s anything but business as usual. That’s what you’ll find in Wheaton’s multifaceted business and management program. With real-world consulting projects, immersive learning experiences, and a curriculum that covers more than the business side of business, you’ll leave Wheaton ready for the challenges of today’s marketplace. You can focus your major within areas of study called concentrations, including fields such as analytics, arts management, diversity and inclusion in organizations, finance, healthcare management, international business, marketing, and social entrepreneurship. This flexibility opens you up to a host of career opportunities from Wall Street to main street to applying business practices to the community or creative organizations.
Seven different concentrations are offered within the major:
- Business and Management Major: Creative Arts Management Concentration
- Business and Management Major: Finance and Business Analytics Concentration
- Business and Management Major: Healthcare Management Concentration
- Business and Management Major: Human Resource Management and Diversity and Inclusion in Organizations Concentration
- Business and Management Major: International Business and Cross Cultural Management Concentration
- Business and Management Major: Marketing, New Media, and Media Analytics Concentration
- Business and Management Major: Social Entrepreneurship, Non-Profit Management and Philanthropy Concentration
Two Interesting Courses
MUSC 225 – The Business of Music
The overarching goal of the course is for the student to come away with a good general understanding of the contemporary components of the music business and a heightened awareness of its evolving history. The course introduces the student to the music business in the United States, the UK, France and other countries, contextualizing the contemporary scene within a study of the history and evolution of the music business internationally over time. Primary texts will address key issues such as copyright, music publishing, marketing and promotion, artist development and management, and the huge influence of evolving technology on the business. We will gain invaluable perspectives by reading biographies and memoirs of key figures in twentieth century music. The course offers opportunities for deep study of particular subspecialties of the music industry, and for both individual and collaborative group work.
ECON 233 – Sweatshops in the World Economy
This course engages students in the controversy regarding sweatshops and their role in the global economy. We ask why sweatshops have returned to the United States, the richest economy in the world. We also ask what role the spread of sweatshops in the developing world played in the alleviation and perpetuation of poverty.
Five Possible Complementary Minors at Wheaton College:
- Development Studies
- History of Art
- Peace and Social Justice
- Public Health
- Transnational Cultural Studies
Unique Opportunities within the Major
All Business and Management Majors are required to complete an internship as part of their undergraduate experience
Sample Similar Programs
- College of Charleston: Arts Management Major
- Indiana University–Purdue University Indianapolis (IUPUI): Philanthropic Studies Major
- University of Miami: Media Management Major