The Major

This week’s featured program is the Talent Management for Entertainment, eSports and Sports Major at Quinnipiac University. From the website:

In today’s ever-changing world of sports, eSports and entertainment, the demand for nimble, forward-thinking leaders has never been greater. Picture yourself in the front office or on the operations team at Yankee Stadium. Or maybe, working in marketing at Netflix. Or how about event planning for the eSports World Championship. From the biggest stars to blockbuster venues, new streaming projects and more digital opportunities than ever, the market for talent management professionals is rich with opportunities. And dreams.

Students enrolled in the major complete a 7-course Talent Management Business Core, a 4-course Talent Management Core, and then choose from one the following three 9-course tracks: Sports Management, Entertainment Management, or eSports Management. 

Two Interesting Courses

MK 364. Sports and Entertainment Marketing

The multi-billion-dollar, global industries of sports and entertainment marketing are examined. Fundamental marketing concepts are applied to the ever-evolving landscape of sports and entertainment. Strategic brand partnerships, sponsorships, licensing, and talent marketing initiatives are developed to meet marketing objectives. Career opportunities in sports and entertainment marketing are explored.

GDD 215. eSports Management

This course is designed to teach students how to recruit, retain, develop and manage eSports teams. Students also explore the eSports industry, its rise and growth, trends in the space and where the field is likely to go. Finally, students discuss the business of eSports and look at possible opportunities that may arise from the growth of this new competitive space, including impacts on student athletes and colleges, professional teams, the world of sports (including the Olympics), and sponsorships.

Five Possible Complementary Minors at Quinnipiac University

Unique Opportunities within the Major/Minor

Quinnipiac is home to a state-of-the-art eSports lab, giving students in the major access to an industry-related space. The School of Business’s Innovation Hub provides students with spaces and resources to collaborate and advance their learning. 

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